About the Project:
Client: Latticework
Year: 2018
Production: Monstro Productions

Concept/ DIR: Mauricio Balvanera
DOP: Ina Maria

“Sadvertisments” have been part of marketing culture since Google made a big splash with their Dear Sophie spot in 2014. It’s so pervasive, we figured it was time to mock the genre a bit. It was a pleasure working with Latticeworks’s VP of Marketing, Carlos Rodriguez, as well as CEO Pantas Sutardja.

Special thanks to Ina Maria, Michael Wilson, Avital Levy, and Annie Gaus for their collaborative spirits in this spot for Latticework’s Amber due out this summer.